AI in Sales & Marketing
Your team spends hours researching leads, writing outreach emails, and creating content – but results don't scale with the effort? AI can help you work smarter, not just harder.
The Problem
Where sales & marketing teams lose time
Manual lead research wastes hours
Finding, qualifying, and prioritizing leads takes hours of manual research every week. Time your team could spend actually selling.
Generic outreach gets ignored
Mass emails and cookie-cutter messages end up in spam. Without personalization, response rates stay low and deals slip through the cracks.
Content creation can't keep up
Blog posts, social media updates, email sequences – the demand for quality content grows faster than your capacity to produce it.
AI Approaches
Three starting points for your pipeline
Each approach works on its own. Start where the biggest bottleneck is and expand from there.
Automated lead qualification & scoring
AI analyzes incoming leads based on your ideal customer profile – enriching data, scoring fit, and surfacing the most promising prospects. Your sales team spends time where it matters most.
- Automatically enriches leads with company data and signals
- Scores and prioritizes based on your criteria
- Integrates with your CRM and existing lead sources
- Helps your team focus on leads most likely to convert
Leads scored and prioritized by AI
Lead profile
Recently posted about scaling support · Using Zendesk · 120 employees
AI-generated outreach draft
Personalized outreach sequences
AI drafts tailored messages based on each prospect's profile, company context, and recent activity. Your team reviews and sends – spending minutes instead of hours per outreach cycle.
- Generates personalized emails, LinkedIn messages, and follow-ups
- Adapts tone and angle to each prospect's context
- Your team stays in control – AI drafts, humans send
AI-powered content creation
AI helps your marketing team produce first drafts, repurpose existing content, and maintain a consistent publishing cadence. Think of it as a starting point that your team refines – not a replacement for their expertise.
- Generates first drafts for blog posts, social media, and emails
- Repurposes one piece of content into multiple formats
- Adapts to your brand voice and guidelines
- Always needs human review – AI provides a head start, not the final word
Input: one blog post
"Customer service is changing fast. Here are 5 AI approaches we're seeing work right now..."
"This week: how smart companies are rethinking their customer support stack..."
"AI in customer service isn't just chatbots anymore. A thread on what actually works..."
One piece of content, multiple channels
Typical Results
What's realistically possible
These are ranges, not guarantees. Results depend on your current setup, data quality, and how well the approach fits your specific situation.
~30–50%
More qualified leads in the pipeline
2–3x
Faster outreach cycles
60–80%
Less time per content piece
2–3 wks
From start to first prototype
Our Approach
How we help you get started
We don't hand you a black box. By the end, you'll understand what works, why it works, and how to build on it.
Analysis
We look at your current sales and marketing workflows, tools, and data. Together we identify where AI can have the biggest impact with the least friction.
Prototype
We build a working prototype – whether it's a lead scoring model, an outreach assistant, or a content workflow. You test it, give feedback, and we iterate together.
Handover
You get the prototype, the documentation, and the know-how. Your team can take it from here – and we're available when you need to go deeper.
Is this for you?
AI in sales & marketing is worth exploring if...
Let's talk about your sales & marketing
In a free introductory call, we'll look at where AI could help your pipeline most. We'll share honest assessments – not oversell. No commitment, 30 minutes.